- In 2015, $2.2 billion was donated online (Blackbaud)
- In 2015, 56% of online giving with an average gift size of $148 was donated on a branded giving page (Blackbaud)
- In 2015, 14% of all online donations were made using a mobile device (Blackbaud)
How Technology and Faith Intersect
A study by Monk Development shows that the percentage of church-goers who say a church's website was important in picking a church to visit increased from 34% in 2009 to 46% in 2012 and is undoubtedly higher today. In 2012, 33% say the Internet was the first place where they learned about their church and this number has also undoubtedly grown exponentially to date. People are utilizing the Internet to search for information about a church, ministry or organization instead of waiting for someone to direct them on where to go. 64% of church-goers say their church’s website is important in facilitating participation in their church.
Following are features, in order, that many people have indicated they rely on most:
- Watch sermons and worship services online
- Search for opportunities to serve
- Look up service information
- Take the opportunity to forward content to others
- Read and share visitor's information
Church-goers now desire to and expect that they will be able to turn to a church's website to become more connected with the ministry. Websites are becoming more about awareness, connection to communities, and engagement.
To find out more about how The Church Online can help your organization utilize technology for growth, please contact us.