Technology For Growth

Today, people connect in more ways than ever before. In an era of smartphones, tablets, and online profiles, organizations are required to mobilize themselves to meet the fluctuating demands of a connected and informed world.

There was a time when the only tablets discussed in most churches were the two inscribed with the Ten Commandments, and church bulletin boards and telephone grapevines were the most effective means of spreading information to a flock. But these days, more and more churches are stepping up their technology game, outfitting their sanctuaries with Wi-Fi and encouraging congregants to use their smart phones, tablets and other electronic devices to follow along with the pastor's message, look up Scripture or to send Twitter and Facebook messages about the good Word to their friends and followers.

Take a look at some eye opening statistics on Internet, video and mobile device usage:

 

Internet Usage

  • In 2015, internet users in the United States spent more than 1,395 billion minutes online across the multiple digital platforms of desktops and laptop computers, tablets and smartphones (Source: Statista)
  • In 2016, with more than 269 million internet users, the United States is one of the largest online markets worldwide, representing an 87% online saturation amongst the U.S. population (source: Statista)
  • In 2016, there are over 3 billion internet users worldwide (87% of adults) (source: Internet Live Stats)

Video Consumption

  • 89 million people in the U.S. watch 1.2 billion online videos every day (source: comScore)
  • Online video users are expected to double to 1.5 billion in 2016 (source: Cisco)
  • Globally, online video traffic will be 55% of all consumer Internet traffic in 2016 (source: Cisco)
  • 92% of mobile video viewers share videos with others (source: Invodo)
  • Almost half of U.S. adults (46%) say they saw someone sharing “something about their faith” on the Internet in the last week (source: Pew Research Center)
  • And one in five (20%) say they were part of the Internet spiritual action on social networking sites and apps — sharing their beliefs on Facebook, asking for prayer on Twitter and mentioning in a post that they went to church (source: Pew Research Center)

Mobile Device Usage

  • In 2015, mobile devices accounted for 65% of digital media time (source: comScore)
  • In 2015, 90% of all user time on mobile is spent on mobile apps (source: Nielsen)

Online Giving

  • In 2015, $2.2 billion was donated online (Blackbaud)
  • In 2015, 56% of online giving with an average gift size of $148 was donated on a branded giving page (Blackbaud)
  • In 2015, 14% of all online donations were made using a mobile device (Blackbaud)

How Technology and Faith Intersect

A study by Monk Development shows that the percentage of church-goers who say a church's website was important in picking a church to visit increased from 34% in 2009 to 46% in 2012 and is undoubtedly higher today. In 2012, 33% say the Internet was the first place where they learned about their church and this number has also undoubtedly grown exponentially to date. People are utilizing the Internet to search for information about a church, ministry or organization instead of waiting for someone to direct them on where to go. 64% of church-goers say their church’s website is important in facilitating participation in their church.

Following are features, in order, that many people have indicated they rely on most:

  • Watch sermons and worship services online
  • Search for opportunities to serve
  • Look up service information
  • Take the opportunity to forward content to others
  • Read and share visitor's information

Church-goers now desire to and expect that they will be able to turn to a church's website to become more connected with the ministry. Websites are becoming more about awareness, connection to communities, and engagement.

To find out more about how The Church Online can help your organization utilize technology for growth, please contact us.

Reach people where they are.