More so than ever, we are a visual society. Constantly looking at screens, we absorb information through images. Words can fade, but pictures stay burned in our minds. Videos, especially, impact us. Don’t kid yourself; you know you can’t resist pausing to watch a cute animal video, a sappy love story photo montage set to music, or the latest prank video all of your friends and family are sharing.
More than two-thirds of American adults own a smartphone, and an even higher percentage admit to owning a computer at home. All of the convenient, at your fingertips technology provides easy access to the Internet, thus contributing to high rates of video consumption. Internet traffic is dominated by video content, so it only makes sense to take advantage of the trend.
As over half of people report watching short videos daily, here at The Church Online we have noticed the increasing popularity of utilizing promo videos to promote church events. “Video, in every sense, has always been ‘King’ from a marketing perspective. Video engages us in a special way, many times allowing us to better understand and remember the message being conveyed. With the busyness of many people’s everyday lives, the use of short, yet impactful video is a tool that should not be overlooked in any ministry outreach plan,” says Melissa Wharton, President and CEO of The Church Online.”
Maybe it’s time you start using video to market your organization! Tune in next week to meet Natalie, our Video Production Specialist.