Three FAQs on Making Videos

With Natalie Vazquez, a Video Production Specialist at The Church Online

I’ve decided using videos is the next step for our organization. Where do I get the best content?

If your services are being streamed or recorded, you will already have a large amount of potentially usable content for videos. According to Vazquez, “As I review footage of worship services, it’s essential to make sure the lighting, image, and audio that is captured is at its best. As technology continues to change, our eyes are being trained to absorb HD quality video and will constantly adjust to any resolution advancements.”


Okay, I have the content. Now what?

Sermons and other presentations and events can be broken down into short clips to create a summary of the content for those who may have missed it, or to spark interest and entice more people into the church services in coming weeks. “When I edit footage from churches, I strategically choose clips that have the most impactful image and composition. I also take into consideration the empowering messages that the pastors preach during the service. When these two elements are edited together the viewer is able to grasp the focus of the ministry as well as visually see the people who mold the congregation,” says Vazquez. “For example, the special events promotional video, The Summit, created for New Life in Christ Interdenominational Church showcases pastors and people involved in the church community to highlight this annual event,” she adds.


I have a video. Now what do I do with it?

There are numerous ways you can use videos for outreach for your ministry or organization. Not only can you include videos on your websites, you can take full advantage of social media by posting videos to the various platforms you use. We recently launched a “One Minute Messages” platform, making it simple for churches to integrate shorter videos into all of their online platforms, including Twitter, Instagram, and Facebook.

As with most things in life, consistency is key. “Continuously posting videos to your website and social media sites will keep people interested, engaged, and informed,” Vazquez says.

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