Posting More, Watching More, Sharing More

Within just one year, video posting to Facebook has increased by 75% globally. In the U.S. alone, there was a 94% increase in video uploads. The uber-popular social media site reports that 1 billion videos are being watched per day by users. Over half of regular users watch a minimum of one video per day, Facebook confirmed. 65% of those videos are being watched on mobile devices, whether that be on a smartphone or tablet. The Church Online has noticed a consistent uptick in the number of committed online viewers of faith-based video content. On average, more than 60% of Christians watch online faith based video on a monthly basis and 60% of Christians search for spiritual content online. The Church Online has also noticed an increase of more than 300% in the last two years alone in the number of viewers accessing its customer's video streams on a weekly basis.

From 2014 to 2015, Facebook's News Feed video visibility increased by a whopping 360%, largely due in part to the auto-play feature. Now more than ever, brands and video creators are working to create content that is eye-catching. The first few frames of their videos need to be captivating enough to make users keep their eyes on the screen. New Psalmist Baptist Church is a fantastic example of a ministry utilizing video and relevant social information to draw people into ministry. "The use of state-of-the-art camera and audio equipment, stage lighting, and a professional crew can make all the difference. It's crucial to consider these factors and consistently stay up to date with technology. Capturing footage in high quality 1080HD opens up many avenues for ministries. For example, in post-production, 2D and 3D motion graphics can enhance the aesthetic which is cohesively achieved with quality footage produced during church services," says Natalie Vazquez, Video Production Specialist for The Church Online.

Check out an example here!

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TCO Talks Blog

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