How to Make Your Book Pop: Three Secrets

From the Writing Team at The Church Online

So you’ve got a dynamite idea for a book, but no one seems to be willing to give you the chance to show it. What’s a writer to do?

Try these three tips to make your book really take off.

1. Find the right demographic and speak directly to them

The first question you have to ask yourself is, who are you talking to when you write your book? We would all like to have our writing read as widely as Shakespeare or the Bible itself, but in reality, there’s usually a specific group that a book’s message is going to fit best.

So, who is it? Decide that group—male, female, young, experienced, new to your topic, Internet savvy, Christian, hipsters, whatever—and tailor your approach to them.

It’s important to nail this down so you can speak more intimately with your audience, directing them based on their life experiences and personal concerns. Make your book too universal, and it applies to no one.

2. Make the language accessible

When discussing something you’re extremely passionate and knowledgeable about, there’s a temptation to talk over everyone’s head. Getting too into intricate details can get tiresome quickly to laymen trying to get through a few pages before going to bed. Likewise, speaking too formally or too informally can create a barrier between you and the reader.

The trick is to find the sweet spot where your subject is alive in your writing while a conversation is still able to take place on a relaxing and engaging level. Try to simplify the intricacies a little without talking down to your reader.

3. Find the balance between fun and serious

Throughout life, we learn there is a time to weep and a time to laugh, so there is a time to be serious and a time to have fun in your book, too. Making the book too heavy with serious thought or too light with levity will make it a struggle for the reader either way.

What you have to do, then, is find balance. Don’t let your serious topics become too morbid and don’t let your points turn into lectures. Create moments when you can break the tension with a little humor or a light anecdote. But don’t overuse this trick. Laughter is the sugar to help the medicine go down, but don’t forget the medicine for the sake of the sweet. Finding the happy middle ground makes all the difference in getting a reader to stick with your book.

 

Stay tuned for more topics and secrets from the writing team! 

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