Think about some of your favorite videos on Facebook, Twitter, or YouTube. What made them stand out to you? What made you want to share them, go back to that particular social media platform, or talk about what you saw? How did you find them? What did they inspire you to do?
Videos have to compete against status updates, photos, tweets, and links to other content on all forms of social media. This makes it all the more important for them to be eye-catching and to present information that stands out in this vast field of visual input.
At The Church Online, we work with ministries and organizations of all sizes to develop creative and eye-catching video content that is both viewable and shareable not only on their own ministry websites, but also on Facebook, YouTube, Instagram, Twitter, and other popular social media sites. Natalie Vazquez, a Video Production Specialist at The Church Online, suggests the following five key tips to making compelling videos:
1) Zone In, Not Out
Make sure your videographer is paying attention to the action, not tuning out. You wouldn’t want to have your pastor out of the frame, or have abrupt camera movements.
2) Stay on Top of Trends in Technology
Your video won’t be impactful if the content is poor quality. Stay up-to-date with cameras, resolution, and audio equipment.
3) Incorporate Animation
Keep your video lively and fun with motion graphics such as logo reveals, 3D text, and overlays.
4) Sound Effects
Use catchy sound effects and soundtracks. Make your viewers want to keep listening.
5) Start with a Punch
Start your video off the right way—with a captivating image or key phrase from your pastor.
Make Your Video Something that People Want to Watch
The Interactive Advertising Bureau (IAB) reports that people are watching 35% more videos on their mobile devices now as compared to 2014. At least once a day, 36% of people report watching video content that is five minutes or longer. 58% of people report watching shorter videos daily. Imagine taking a 50-minute sermon and breaking it into several 1-minute clips, highlighting the most notable aspects of the sermon. We have integrated this latter concept with our comprehensive “One Minute Messages” service.
“People are not only watching standard news and sports content online, they are now watching faith-based content on mobile devices and via smart televisions at levels never once thought possible,” says Melissa Wharton, our President and CEO.
For more information on the growth of mobile and online video, visit: http://thechurchonline.com/technology-for-growth