So you have a great, newly designed website…
You had the foresight, as savvy business owners, church leaders, or marketers, to revamp your website or commission a new one. However, now you’re unsure of next steps, cautious about moving forward initiatives that may or may not work.
With a website plan in place, you need to keep the following in mind:
1. Strategize your copy by optimizing content for search engines. You may think you have all the content you need in place. It never hurts, however, to go back through and make sure that you’re using the correct words to direct people to your site. Make sure that your copy is peppered with words that illicit frequent searches or direct people to certain sections on the site that highlight people, products, services, events, and more.
2. Publish an e-newsletter and blog. You may be familiar with e-newsletters or blogs, but you may not have either high on your list of priorities. If, however, you have anything to say—and we mean anything—to your current users or people you want to reach eventually, you need to reach out with these formats. Make sure that you have an easy opt-out for the e-newsletter, but keep your content relevant and helpful so that people continue to opt-in. In thinking of blog topics, don’t be afraid to approach clients and partners for recommendations or reviews.
3. Participate in social media and set up strategic links and networks. Because use of social media is so prevalent in our culture, it is an absolute must for your organization. However, you need to understand that your approach will be evaluated and closely scrutinized. To make sure that you are spot-on in how you approach your audiences, it is okay to roll out your presence on the social media scene slowly—research similar organizations, establish your network, and find the right balance between informative and promotional content.
4. Remember to promote your website and company offline too. While we certainly recommend having your technology up to par, we also strongly recommend keeping up your offline presence. Where can you put your logo? In fact, how does your logo look? Does it need a facelift? What can you sponsor? How current and professional are your printed materials? Are they reflective of your online presence? These are all components to evaluate when marketing your business.
5. Turn to the pros to make sure your website reads professionally. We are a “can do” culture when it comes to technology. However, the world of websites goes far beyond whether or not they load quickly. You may need professionals to handle your website so that your customers get the best user experience, giving your company the best word-of mouth-marketing, industry reputation, and online marketing presence possible.