2016 Design Trends (Part 2)

From the desk of Danielle Lebo

Part 2

In the first part of this series, we covered a few of the big first impression items when it comes to designing your website. If your site doesn't work with mobile devices or doesn't have the overall minimalistic design with eye-catching images and video, a lot of people won't give you the time to really introduce yourself.

Just as we all dress well for moments when first impressions count, a cleanly-designed site with just the right amount of flash (style, not the software) sends out the message that you are a brand with some authority, and you run a place worth sticking around in.

But page design doesn't end with these broad strokes. There are a number of finesse points that can make your site that much more attractive and bring in those new viewers.


1. Bold, Strong Typography and Iconography

Larger, simpler type usage and fonts on websites has the double benefit of being trendy and also eye-catching. It aids in the process of developing a minimal design and allows designers to place emphasis and call-outs on a site in a clean, organized, catchy way. Plus, with more font resources than ever, designers are able to call on more fonts for usage, allowing many designers to move out of the box of what used to be only a limited number of options, many of which were not as versatile as those we see available today.

The use of icons as a design is on the rise as well. Icons create simplified visual interest in conjunction with headline text or as stand-alone items. As with photographs, icons help encapsulate your identity at a glance in a way text simply isn’t able to. Although you want to avoid cluttering the page with too much, a few choice icons—combined with a suitable font—can save a lot of space and make the text you do use stand out more.

2. Hover States

A hover state is an action that occurs when a user mouses over a particular item. A common example is with navigation menu entries: when moused over, often times the color of the item changes.
But hover states can be so much more. Examples of these include size changes upon roll over, icon swaps, images fading, or blurring. Indeed, this is becoming increasing popular as a means to engage users in conjunction with minimal design framework. Hover states just make things “pop.” These simple, little animations add small areas of interest to a website and add a hint of creativity to a website without being overly distracting or relying on the archaic Flash animation approach (which has been steadily going out of style for a number of reasons for years now and really no longer functions as needed).

These are only a couple simple trends in the world of site building. Design trends are constantly changing as new innovative ideas change how we experience the internet every day. As you can see, at the current moment, it is imperative to adapt to the fact that most websites are accessed via mobile devices.

At the same time, users now expect to see a clean, minimalistic design that delivers information in a heavily visual fashion. Even if you don't personally care about these things in your online experience, it is important to stand out and avoid falling behind in website trends because many people judge a business or ministry from that first impression. Having a site that looks modern and interacts in the way users expect it to can make all the difference between a user sticking around to learn all about you and drifting off to the next link on Google. Make sure, based on their web experience with you, that they don't need to search any further.

About Us

The Church Online is a World Class, Christian based organization working with today's Christian churches to implement Professional Technology and Marketing solutions that celebrate and expand Outreach and Evangelistic opportunities while tending to the business needs of a Modern Church ministry.

Get in Touch

 sales (@) thechurchonline.com
  +412.349.0049
  +1.866.794.9797 (Toll Free)
 1000 Ardmore Blvd., Pittsburgh, PA

Get Map

 

The Church Online

TCO Talks Blog

13
Oct2016

Women in Ministry: Following God’s...

Galatians 3:28 “There is neither Jew nor Gentile, neither slave nor free, nor is there male and female,...

29
Sep2016

Meet Caleb!

Caleb Shultz, the most recent addition to The Church Online’s programming team, serves as a web developer....

15
Sep2016

How to Have a Successful...

As we enter into the last quarter of the year, many churches are excitedly preparing to introduce...

19
Aug2016

2016 Design Trends (Part 2)

From the desk of Danielle Lebo Part 2 In the first part (TCO-Talks/2016-design-trends-part-1)of this series, we covered a...

12
Aug2016

2016 Design Trends (Part 1)

From the desk of Danielle Lebo, Graphic Design Services Manager Part 1 We live in a digital age where...

27
Jul2016

Raise Your Church’s Google Ranking:...

Part 2 Getting your church to the top of Google’s ranking is no easy feat. It’s a competitive...

21
Jul2016

Raise Your Church’s SEO Ranking:...

Part 1  Let’s be honest: we all want to see our church’s posts rank at the top of...

14
Jul2016

Meet Scott!

Scott Nulph, a Ministry Development Consultant at The Church Online, has been a valuable asset to the...

07
Jul2016

Crafting a Church Marketing Plan...

From the desk of Kathy Yoho, Marketing Coordinator Mark 16:15 NKJV “And He said to them, ‘Go into...

01
Jul2016

Welcoming Visitors to Your Church

We have all been in the position of being a visitor somewhere, whether it be at a...

23
Jun2016

Women in Ministry: Managing...

Part Three of Three In previous posts in this series, we have examined the stressful side of women being...

16
Jun2016

Women in Ministry: Avoiding Overscheduled...

Part Two of Three Logically, we all know that bills, home repairs, children and their demands, marriages in...

09
Jun2016

Women in Ministry: When Burnout...

Part One of Three Today’s women wear many hats. On any given day, a woman who centers her...

07
Jun2016

Faith Break: Finding the Right...

Proverbs 15:1-2 A gentle answer turns away wrath, but a harsh word stirs up anger.The tongue of the...

02
Jun2016

Meet Seth!

The Church Online’s most recent addition to its writing team, Seth Libby is a man of many...

31
May2016

Using Social Media to Promote...

In the modern landscape of 21st century Christianity, no church can afford to avoid social media. In...

26
May2016

How to Maintain Professionalism on...

From the Desk of Benjamin Bahleda, Design Services Manager Social media is an incredible tool for every business,...

24
May2016

How to Write a Book

From the Writing Team at The Church Online So you want to write a book? We have some...

19
May2016

Meet Krista!

Krista Kerin has been with The Church Online for over six years as a Ministry Development Consultant....

27
Apr2016

3 Tips to Target Millennials...

From the desk of Seth Libby, writer and editor for The Church Online It’s the demographic everyone is...

20
Apr2016

5 Common Sense Marketing Tips...

So you have a great, newly designed website… What’s next? You had the foresight, as savvy business owners, church...

13
Apr2016

How to Brand Your Company...

From the Desk of Martin Aitken, Brand and Publications Manager at The Church Online A good logo is...

05
Apr2016

Meet Benjamin!

Benjamin Bahleda, Design Services Manager at The Church Online, spends his days managing the design and programming...

09
Mar2016

How to Make Your Book...

From the Writing Team at The Church Online So you’ve got a dynamite idea for a book, but...

01
Mar2016

Meet Danielle!

At work: Graphic Designer. At home: Mom. In her mind: Superwoman. In reality: Generation Y. Danielle Lebo, a...

23
Feb2016

Three FAQs on Making Videos

With Natalie Vazquez, a Video Production Specialist at The Church Online I’ve decided using videos is the next...

16
Feb2016

Five BIG Tips for How...

Think about some of your favorite videos on Facebook, Twitter, or YouTube. What made them stand out...

09
Feb2016

Reflecting on Black History Month

We at The Church Online are united with our partners in understanding the importance of Black History...

02
Feb2016

Meet Natalie!

Working at The Church Online for over a year, Natalie Vazquez edits and works with video as...

27
Jan2016

Using Video for Outreach

More so than ever, we are a visual society. Constantly looking at screens, we absorb information through...

21
Jan2016

Posting More, Watching More, Sharing...

Within just one year, video posting to Facebook has increased by 75% globally. In the U.S. alone,...

13
Jan2016

Using Social Media for Outreach:...

The number of social media platforms on the market has steadily grown over the last few years,...

09
Nov2015

Expanding Church Outreach: No Time...

Marketing your organization each year is a critical element of an overall growth and outreach plan. Plans...

«
»